Branding isn’t only important for the image that you project to customers and prospective customers; it also helps to generate a sense of identity for employees as well. That can help create a sense of belonging and a sense of pride in the business.
Naming your business really is the first brick you lay in building your business. It’s the foundation on which your entire business will rest. A few things to take into consideration while deciding on a name include:
The more people see you sharing, the more they’ll get to know you and the more you can demonstrate what your brand stands for. Each share, comment, or response is a chance to show what your brand is about and how it’s different from others.